BMW 7 Series Launch with Humongous Hourglass!!

BMW, a brand that always finds a way to stay relevant by reinventing the dramatic, is launching their new 7 series in Europe with a nearly 40-foot tall hourglass filled with 180,000(!!) silver balls, which as the countdown went, revealed the new 7.  Wow!!  The installation was a main feature of Never Stand Still, a promotion and web tie-in for the 7 launch.