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Showing posts with label sex study. Show all posts
Showing posts with label sex study. Show all posts

Tuesday, April 8, 2008

Sex and Financial Risk Mingle in the Male Mind!! No kidding......

Thank you Camelia Kuhnen, a Northwestern University finance professor, who with a Stanford University psychologist finally have helped us figure out what goes through the mind of a Donald Trump when he's thinking of whether or not to invest in that new billion dollar hi-rise project in Red Hook - yes, just like you, its sex.

The study, which appears in this issue of NueroReport, showed that when young men were shown erotic pictures, they were more likely to make a larger financial gamble than if they were shown a picture of something scary, such as a snake, or something neutral, such as a stapler.

Even better? The racy pics lit up the same part of the brain that lights up when financial risks are taken. Amazing.....check Wired here for the story....